Our Work
Our case studies
Case Study 1
Views: 7M+ | Total Likes: 450K+ | Total Shares: 10K
IGP.com is the No. 1 Online Gift Shop with a vast assortment of Personalized Gifts, Flowers, Cakes, Home & Living, Fashion & Lifestyle Gifts, Toys & Games, Jewellery, Gourmet & Plants. From Birthdays to Wedding Anniversaries and Rakhi to New Year, they have a gift for every occasion! With Same Day Delivery to 400+ Cities, catering to over 500 million customers in 100+ countries, IGP is all about delights & enhancing the joy of searching gifts for loved ones.
Ask
- Develop 2 distinct social media video campaigns
- Mother's Day campaign featuring Kajol
- Raksha Bandhan campaign featuring Pooja Hegde
Challenges
- Shooting videos on a tight schedule
- Limited team due to shooting at celebrities' homes
- Restricted use of full lights and equipment
solutions
- Precision-driven shooting and producing of high-quality content with A-list celebrities
- Thorough preplanning and client run-throughs ensured smooth shoot timelines
- Constant follow-ups with artist managers for script review and flow maintenance
- Creative use of limited equipment and ambiance lights at the location
- Ensured final product quality remained uncompromised
Case Study 2
UGC for skincare and lifestyle brands
Views: 35M+ | Total Likes: 5M+ | Total Shares: 2M+
Approach
- Tailoring approaches for each brand, we crafted compelling UGC campaigns
- Leveraging diverse platforms like social media and brand websites
Results
- UGC initiatives drove significant boosts in brand engagement metrics
- Authentic customer voices enhanced brand credibility and trust
- Resulted in improved sales and conversions for brands
solutions
- UGCs benefit brands by showcasing skincare/lifestyle of customers via social media marketing
- UGC fosters stronger audience connections.
- Drives long-term success in competitive markets.
Case Study 3
Showcasing Blab’s Creativity | Breaking Industry Norms | Crafting Unique Identity
Blab Studios is a cutting-edge, technology-driven online and CGI boutique studio led by industry veterans with over 20 years of experience. Equipped with world-class capabilities, state-of-the-art machines, and tailor-made workflows, Blab Studios specializes in crafting high-quality visual content. Their expertise ensures seamless execution, making them the go-to studio for brands seeking innovation in digital storytelling.
Ask
- Manage Blab Studios' social media to highlight their creative films
- Develop brand guidelines to establish a cohesive visual identity
- Curate a consistent social media feed that showcases Blab’s work while maintaining brand aesthetics
Challenges
- Frequent design revisions to align with the vision of Founder - Bibhash Goswami
- Breaking industry norms by finding innovative ways to credit the talent behind each film instead of simply posting the work
solutions
- Experimenting with new animation styles to enhance video engagement
- Creating clean and visually striking credit animations to ensure proper recognition for contributors
- Establishing a unique social media identity for Blab by cracking the code for a distinct and memorable brand presence
Case Study 4
Music Video Marketing | Views: 250K+ | Total Likes: 5K+
Shaan, the world-renowned singer, launched his song Tera Ho Raha, and 9by16 Media spearheaded the Valentine’s Week campaign to amplify its reach. From ideation to execution, the team crafted an engaging digital campaign to enhance the song’s visibility across platforms.
Ask
- Develop a creative content strategy for Valentine’s Week
- Shoot and edit all content pieces for social media
- Design official artwork for all platforms - Spotify and YouTube
Challenges
- Tight deadlines with no room for delays/li>
- Ideation needed to align with daily Valentine’s Week themes
solutions
- Created all assets in advance to prevent scheduling conflicts
- Ensured each content piece reflected the music video’s narrative
- Leveraged the lead actors to bring the story to life across campaign visuals
Case Study 5
Brand Launch Event | Views: 250K+ | Total Likes: 5K+
9by16 Media has covered multiple events for Shoppers Stop, but the launch of Max Factor X in collaboration with Priyanka Chopra Jonas was a standout. With high-profile attendees, brand-focused storytelling, and the presence of a global icon, capturing the essence of the event required precision and strategic execution.
Ask
- Cover the entire brand launch event
- Capture exclusive content featuring Priyanka Chopra Jonas
Challenges
- Every key moment needed to be documented - HNIs, influencers, the store, and the brand/li>
- A short window to shoot and deliver high-quality content
- Managing and maneuvering through a massive crowd
solutions
- Deployed multiple videographers and photographers to cover all aspects without missing details
- Strategically managed crowd flow to capture specific sets of people effectively
- Maintained a strong focus on Priyanka Chopra Jonas and Max Factor X, ensuring they remained at the heart of the content
